Girl em[Power]ment – Amanda Shapin

Girl em[Power]ment – A Series of Short Essays.

Over the next few months Flancake.co will be bringing you the Girl em[Power]ment series, which consists of interviews with several working women of all ages in different stages of their career. These are women I not only find inspiring and interesting, but who I think women of all ages should know about and learn from. These women hold careers in several different industries, from creative design to politics. They’ll give us an inside look into what their job is like, how they got there, share their advice for twenty-somethings, and touch on what Girl em[Power]ment means to them.

Our next influencer is Amanda Shapin, whom I was able to meet through my internship this summer. The other interns and  I were able to help her with a few projects during our internships and got to know her. She so graciously helped and reviewed a project I had during the job, and I was also able to learn about the healthy lifestyle she pursues – all while balancing a demanding career. I’m so excited for you all to read Amanda’s advice, as it shows that you really can balance work and play, and that we can all rise to the top in our own way.

Introducing Amanda Shapin, of Seventeen Magazine + Shapin’ Up

Blog- Shapinup.com
Insta- @shapinup

Q: What is your current job title, and can you please briefly explain your career path?
A: I’m the Senior Manager of Integrated Marketing at Seventeen. During college I had a number of Editorial internships [InStyle and Self to name two] and after graduating and moving to NYC I landed a job in the marketing department at Lucky Magazine. I spent two years at Lucky and then made a change, trying my hand in television. I did consumer marketing at Bravo and at IFC for a few years before about a year ago, returning to the magazine world at Seventeen.

Q: Where did you go to school and what was your major?
A: I went to the University of Michigan [go blue!] and majored in psychology and communications. 

Q: How do you deal with negativity towards women in the work place [if at all]?
A: Fortunately, I have not had much of an issue with negativity towards women in the workplace. The industries I’ve worked in are very female-dominated so in my career thus far I’ve been surrounded by very strong and successful women. 

Q: Have you ever felt unsure of yourself or felt that you weren’t “enough”, and how did you overcome that?
A: Absolutely….like all the time. It’s easy to compare yourself to others and think that you don’t stack up. This is especially true with social media, everyone around you seems like they are living a perfect life while you may feel like you are struggling. I try to remind myself that people are projecting their best selves via social and you have no idea what is happening behind the scenes.

In terms of work, there is something known as the “imposter syndrome”, that despite actually being quite competent, you feel like a fraud and that you don’t deserve the success you’ve achieved. I used to think like this a lot, questioning am I any good at what I do? Is everyone around me more competent and better at their job? I had a conversation about this with some of my girlfriends [who are all very successful!] and was relieved to find out that I wasn’t the only one feeling this way. This was a couple of years ago, and since learning that this is a common feeling, I have risen above it, reminding myself that I am competent, I am smart, and I am a valuable employee.

Q: What are other things you do [hobbies, projects, interest] that you feel passionate about?
A: I think it is super important to find things outside of work that you are passionate about. If you are 100% passionate about your job, that is great, but it’s also key to have interests outside of your office.

I’m passionate about fitness and healthy living. This side passion has turned into a mini career, I teach cycling classes in the morning before work and I run the blog ShapinUp.com. It makes for a hectic and exhausting schedule trying to balance my job, teaching and blogging, but I love it and it makes the lack of sleep worth it.

Q: Is there anyone you think that is making a difference in women empowerment that you think we should all know about?
A: Two women that I think are making a difference are Sheryl Sandberg and Mindy Kaling. If you haven’t read it yet, get your hands on a Lean In. While not everything will apply to you and your career path, every woman can take away something important. It teaches you to make moves in your career, sit at the table, have your voice heard and achieve your goals.

And Mindy Kaling, well I just love her. She’s a perfect example of working hard to get where you want to be. She had big dreams that she went after. She’s a role model for confidence and not backing down. I loved her first book and Why Not Me is next on my list.

Q: What do you do in your free time to relax?
A: When relaxing, you’ll either find me on a walk with my pup Ollie, out for a run in Central Park, testing out a new recipe or catching up on embarrassing TV shows like The Bachelor or anything on Bravo.

Q: What career and/or life advice would you give to your twenty-year-old self?
A: I would tell my 20 year old self to chill out. My senior year of college I was freaking out about finding a job. In magazines, you can’t find a job in advance, something has to be open and you have to be there, ready to start, so worrying in January was getting me nowhere, finding a job would have to wait until graduation. Of course I encourage everyone to start making connections early, but make them about genuinely meeting new people and exploring career paths, less so about landing a job right off the bat.

And along with that, I wish I had taken some time after graduating before immediately moving to NYC. I was so focused on getting to the city; I feared that if I took any time off after graduating, all the good jobs would be taken. I moved to NYC about a week after graduating and took the first job I was offered. It had nothing to do with my desired career path and I was miserable, I quit less than two months later. Looking back, I wish I had given myself a couple of months to travel and explore before moving to the city. I also wish I wasn’t so freaked out about getting a job that I was willing to take any job. While I don’t suggest being super picky when searching for your first job [I mean we have to pay the bills and eat after all!], I don’t recommend jumping into something due to fear. Think carefully about the job you want and how it will help your future. And don’t freak out, something will work out!

Q: What does Girl em[Power]ment mean to you?
A: Girl em[Power]ment to me is standing strong, believing in yourself, knowing you are enough, and also helping out your fellow girl! There’s enough success for all of us, don’t feel like you have to outdo your competition, we can all rise to the top in our own way.

Hopefully we can all follow Amanda’s advice to make genuine connections, find things outside of work that you’re passionate about, and also believe in yourself – as it’s something we probably all struggle with in some way. Keep following along to hear from our next Girl em[Power]ment series influencer!
Xo, Flancake

[remember to follow our next insta– @girlempowerment for updates!!]

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Girl em[Power]ment – Laney Kay

Girl em[Power]ment – A Series of Short Essays.

Over the next few months Flancake.co will be bringing you the Girl em[Power]ment series, which consists of interviews with several working women of all ages in different stages of their career. These are women I not only find inspiring and interesting, but who I think women of all ages should know about and learn from. These women hold careers in several different industries, from creative design to politics. They’ll give us an inside look into what their job is like, how they got there, share their advice for twenty-somethings, and touch on what Girl em[Power]ment means to them.

Our next influencer is Laney Kay, whom I was fortunate enough to meet this summer through my internship. She was one of my supervisors, and is relatively new to the work place having graduated last year. During my time spent with Laney, I could easily tell that she was not only driven and focused, but always looking out for the welfare of everyone who she worked with, and of course so kind. Keep reading for her insights into what it’s like to be a twenty-something in the workplace at a high profile magazine brand.

Introducing Laney Kay, of Seventeen Magazine
Insta – @laneykay
LinkedIn – Laney Kay

Q: What is your current job title, and can you please briefly explain your career path?
A: Advertising Sales Assistant at Seventeen, Hearst Magazines; I graduated college in May 2014 and started at Seventeen in September 2014 after spending the summer interning at a PR firm and deciding that PR wasn’t for me. I didn’t do many internships, which I definitely regret, but somehow was lucky enough to land the job at Seventeen! I heard about Hearst from a family friend and after extensively researching the company, I was determined to work here. I went in for an informational interview with HR and waited several weeks to hear back [the worst], when finally a position at Seventeen opened up and I knew that this job was for me. I was ecstatic when I got the offer! I have been here for a year now and couldn’t be happier. It’s a great work environment and I love the people I work with, which is definitely important.

Q: Where did you go to school and what was your major?
A: University of Arizona – Communications Major, Business Minor.

Q: How do you deal with negativity towards women in the work place [if at all]?
A: Honestly, I haven’t really heard of much negativity towards women in the work place recently, but if there is any negativity still going on in today’s world, it is SO untrue. I work at a corporation that is majority women and I see plenty of powerful and inspiring women on a daily basis. Anyone who still has negative feelings towards this subject [which is so old school] should spend a day in the Hearst Tower and they would walk out with a different mindset after seeing how many talented and powerful women work here.

Q: Have you ever felt unsure of yourself or felt that you weren’t “enough”, and how did you overcome that?
A: During the job search process, there were several times that I felt unsure of myself… If I didn’t hear back from a company or if I heard back saying I didn’t get the position, it was obviously a little discouraging and made me feel that I wasn’t good enough for these positions [I’m sure everyone feels this during the process, but it’s important to stay positive!!]. Everyone always said things happen for a reason and I didn’t really believe in that statement until I got the job offer for Seventeen. I had been on a couple interviews prior to Seventeen and was upset that I didn’t get the job, but if I had gotten those other offers, I wouldn’t have ended up here! To overcome the rejection from other companies, it was important to stay encouraged and keep applying at other places. If I didn’t get an offer, I always told myself it wasn’t meant to be.   

Q: What are other things you do [hobbies, projects, interest] that you feel passionate about?
A: I don’t know if these are classified as hobbies, but I enjoy eating [I guess I would consider myself a little bit of a foodie], I like to shop, I enjoy traveling and wish I could travel more often, I love to dance, but don’t remember the last time I had the chance to. A few of my interests include fashion, beauty, pop culture/entertainment, and social media. A little project that I’ve been trying to work on alongside of work is closet organizing. I know how weird this sounds and people wonder how someone could enjoy organizing closets, but I am SUCH a neat freak and my friends have always been fascinated at how crazily perfect my closet is that I’ve found an interest in organizing for other people. I’ve done a few of my friend’s closets for fun on the side, but it hasn’t gone much further than that. I’ve heard of people being “professional closet organizers” that are successful and have a big clientele, but this little experiment may stay a project and not a career unfortunately.

Q: Is there anyone you think that is making a difference in women empowerment that you think we should all know about?
A: Oprah, Beyonce, Jessica Alba, Anna Wintour… just to name a few. I know these are the most cliché people to mention, but all of these women truly show how powerful women can be!!

Q: What do you do in your free time to relax?
A: When I get home from a long day at work, all I want to do is sit on the couch and watch TV [I know how lazy that sounds, but it’s the best after a long work day, especially when Sex and the City is on]. Otherwise, on the weekends I like to hang out with my friends, go out to eat, take walks, and do a little shopping if I allow myself to! I also go to my hometown in Maryland quite often to visit my family, they’re the best!

Q: What career and/or life advice would you give to your twenty-year-old self?
A: I’m only 23, so I’m sure if I was asked this question in a few years I would have a totally different answer, but in regards to career advice, I would have told my 20 year old self to do more internships! I never realized how important they were until I started applying for jobs and realizing that I didn’t have much relevant experience for the positions I was applying to. I was lucky enough to get an offer from an amazing company, but the job application process probably would have been much easier for me if I had internships to showcase on my resume. Also, I would have told myself to network more, this is super important in today’s corporate world because you never know how helpful someone could be in the future! However, I’m continuing to tell myself not to be in a rush to grow up and enjoy the present rather than worry about the future.

I hope you enjoyed perspective from a twenty-something – keep following to see the next influencer, and follow along on insta – @girlempowerment

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Xo, Flancake